Susan Goodman Komen was born October 31, 1943 in Peoria, Illinois, and was diagnosed with breast cancer at the age of 33 and died three years later, in 1980.[6] Komen's younger sister, Nancy Goodman Brinker, who felt that Susan's outcome might have been better if patients knew more about cancer and its treatment, and remembering a promise to her sister that she would find a way to speed up breast cancer research,[6] founded the Susan G. Komen Breast Cancer Foundation in Komen's memory in 1982. In 2007, the 25th anniversary of the organization, it changed its name to Susan G. Komen for the Cure, created a new logo, and adopted the explicit mission "to end breast cancer forever". Today, founder Nancy Brinker represents the public face of the organization serving as a full-time spokesperson, volunteer and "Founding Chair."[7] [edit]