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About Sponsoring EBSQ's Art of the Day

General Background

About EBSQ's Art of the Day

We started Art of the Day in December 2003 to bring site visitors a daily dose of artwork curated around a weekly theme. Available on-site, via an opt-in daily email, on Facebook, and via RSS, AOTD is THE most visible curated-art feature at EBSQ.

Art of the Day Sponsorship-types available:

  • General Sponsorships: Qualified advertisers that wish to promote their products or services to our visitors. There is only one General Sponsor each week.
  • Member Sponsorships: EBSQ Artist-Members that wish to promote themselves to our visitors. There are three Member Sponsors each week.

Duration

Because of the weekly-themed nature of this feature, AOTD sponsorship is offered in one-week blocks (Monday-Sunday).

Ad Placement / Pageviews

Both General Sponsors' and Member Sponsors' ads will appear on the same pages at the same time. General Sponsors are typically given more visibility, space, and freedom over content.

We place AOTD sponsorship ads in three areas:

  1. Sidebar Insert(all pages except home) producing 130,000 views/week. See II below.
  2. AOTD Specific Pages producing 3,000 views/week. Each day of AOTD produces 2+ pages on EBSQ - over 5,500 pages as of 2/2011. See I below.
  3. Our daily AOTD Mailing producing 6,300 views/week (emails opened). This is our daily mailing to registered site users of EBSQ that have opted to receive AOTD via email. See III and IV below.

This totals nearly 140,000 pageviews for a week of sponsorship.


Ad Placement

Placement within AOTD specific pages and EBSQ Sidebar:

Here we show how ads will appear on AOTD specific pages and within the AOTD sidebar. Most pages will only display the ads found in the sidebar whereas AOTD specific pages display both.

To the right is a scaled down image of a typical AOTD specific page. You can view today's AOTD for a better view in context. Ad placement areas are highlighted and described below.


figure 1


figure 2

  1. Ad placement on AOTD specific pages:
    1. General Sponsor area. Displayed is 270x33 pixels. Maximum of 270x60 pixels. Standard HTML/Images allowed.
    2. Member Sponsor ad placement area. Displays member's avatar from their profile - linked to their EBSQ profile.
    3. 2nd slot - same as 'b' as above.
    4. 3rd slot - same as 'b' as above.
  2. Ad placement on all pages of EBSQ within right-hand sidebar:
    1. General Sponsor area. Displayed is 200x33 pixels. Maximum of 200x60 pixels. Standard HTML/Images allowed.
    2. Member Sponsor area. Displays member's avatar from their profile - linked to their EBSQ profile.
    3. 2nd slot - same as 'b' as above.
    4. 3rd slot - same as 'b' as above.

figure 3

Placement in AOTD mailer:

To the right is a scaled down image of a typical AOTD mailer. You can view today's mailing for a better view in context. Ad placement areas are highlighted, enlarged and described below:


figure 4

figure 5
  1. General Sponsor ad placement in the AOTD mailer:
    1. 'This week's Art of the Day sponsored by:' line
    2. General Sponsor slot. The displayed sample is 680x36. We allow a maximum of 680x60. Standard HTML/Images allowed.
  2. Member Sponsor ad placement in the AOTD mailer:
    1. 'Display Name' and 'location.' Name is linked to EBSQ profile
    2. Avatar. Linked to EBSQ profile
    3. 'My Links' as defined by member in their EBSQ portfolio.
    4. HTML/Text. Here, we allow 140 characters of text. This text can include html markup. Only the displayed text counts towards the 140 characters.

figure 6

Pricing

For General Sponsors

Approved General Sponsors can sponsor AOTD for one week for just $189.99 US - a CPM of less than $1.50. We can generate Google Analytics Tracking (track pageviews/events [click-throughs]) for an additional $100.00 US.

What we will need from General Sponsors

We will need the following after payment:

  • From firgure 2, item I-a - HTML/Images filling a maximum of 270x60 pixels
  • From firgure 3, item II-a - HTML/Images filling a maximum of 200x60 pixels
  • From firgure 5, item III-b - HTML/Images filling a maximum of 680x60 pixels
  • If you purchased Google Analytics Tracking, please provide us with the analytics id you wish to use

For Member Sponsors

Artist-Members of EBSQ can sponsor AOTD for one week for a very reasonable $29.99 US. That is less than 25 cents per thousand impressions. Are you a lifetime member of EBSQ? If so, the price drops to just $19.99 US. Please note that we can not provide Google Analytics to member sponsors at this time.

What we will need from Member Sponsors

We will need the following after payment:

  • From firgure 6, item IV-d - Up to 140 characters of text/HTML. This can contain links and simple html. HTML markup code does not contribute to the 140 character limit.

Since most of the information needed to create your ad is automatically gathered from your EBSQ profile, we recommend that you tidy up your profile, remove 'My Links' that you aren't currently using, and consider using an avatar that people will be enticed to click.

Our Inventory:

General Sponsors Week Of Member Sponsors
We currently have no available sponsor slots. Please email Bill Gillingham to reserve a spot in the future. Thanks!

Next Steps

After payment is made:

  • Contact Bill Gillingham with any questions
  • Send us your ad inserts as mentioned above
  • We'll send you a link to a page that will display how your ad will appear
  • You or we request changes if desired
  • After you and we approve your ad, it will go live 12:00:01am EST on your start date, and run to midnight EST of your end date

More Information

Can you make my ad for me?

As long as you supply text, urls and images from which to work, we would be happy to assist in creating your ads.

What if you don't accept our sponsorship?

It is true that we reserve the right to deny sponsorship for any reason. In such cases, we will immediately refund your payment.

Price Changes

All prices listed are introductory rates, valid as of March 2011. Prices are subject to change depending upon supply/demand and changes in EBSQ site traffic.

Can I change my ad?

For errors and such, sure. For marketing reasons, talk to us and we may be able to work something out. Member Sponsors are free to update their profile while the ad is running.

Can I see my ad before it goes live?

We are working on a tool to allow you to design your ad. In the meantime, we will work through email to provide you with a preview of your ad.

Additional Guidelines

We retain the right to refuse any sponsor at our discretion. Regarding General Sponsors, our hope is to attract those offering real value to our visitors and members. We hope to facilitate a true win-win situation.

All ads must be simple html/pictures. No dynamic content (animations). Google Analytics Tracking is available at an additional charge. Javascript is generally not acceptable, but we will consider it upon special request.

Questions? Comments?

If you have a question that isn't answered here, please contact Bill Gillingham at bill@ebsqart.com for further information.


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