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  Stacy Alexander   
  West Coast of America USA  
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Art: Four Stars of Katrina by Artist Stacy Alexander
"Four Stars of Katrina"
Stacy Alexander

Art: Goddes of the Blue Dawn by Artist Stacy Alexander
"Goddes of the Blue Dawn"
Stacy Alexander

Art: Postcard by Artist Stacy Alexander
"Postcard"
Stacy Alexander

Art: 3 Women by Artist Stacy Alexander
"3 Women"
Stacy Alexander

Art: The Beauty Myth by Artist Stacy Alexander
"The Beauty Myth"
Stacy Alexander

"The Beauty Myth"

Art: The Beauty Myth by Artist Stacy Alexander
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Media:  Mixed media on masonite
Dimensions:  9 x 13.5
Date of Work:  2006

This original mixed media collage was inspired by Naomi Wolf's book, "The Beauty Myth".

"A Pond's cold cream ad of the time read: 'We like to feel we look feminine even though we are doing a man- sized job...so we tuck flowers and ribbons in our hair and try to keep our faces looking pretty as you please.'" A cosmetics ad "admitted that while the war could not be won by lipstick, 'it symbolized one of the reasons why we are fighting...the precious right of women to be feminine and lovely.'" The propaganda in women's magazines of that day emphasized that it was okay to work in the factory, live on your own and earn your own salary, so long as you stayed "feminine." And, of course, the goal of all women's magazines was to be the sole source on how to be feminine. "Women's magazines needed to ensure that their readers would not liberate themselves out of their interest in women's magazines." After each war, the propaganda in women's magazines took a drastic turn in emphasis. Forces in culture were concerned about finding work for the returning soldiers and fueling the consumer economy. It was important to put pressure on working women to get them back into their homes again, buying household products.


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